Press Room
Note: The following Press Releases are in PDF Adobe Acrobat format. 
VIRGINIA BEACH, VA - Just in time for Casual Pre-Market, New River Casual Furniture is unveiling a new collection of Brazilian Cherry "Jatoba" outdoor furniture... Monte Carlo... as well as additions to the industry-leading RÊVE wood fi nishes. The newly designed furniture and wood finishes can be seen at Booth # 6030, 8th Floor, at the official ICFA Casual Pre-Market in mid-July...
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VIRGINIA BEACH, VA - After setting aggressive projections for New River's exclusive new, 3-year warrantied outdoor finish, RÊVE, management was blown away when they recorded 100 new dealers specifically due to RÊVE... and 90 percent of current dealers opting to bring in the new finish.
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VIRGINIA BEACH, VA - The new RÊVE outdoor mocha finish turned New River's showroom into the "hot spot" during Chicago's July Pre-Market, literally stopping people in their tracks, according to Michael Mettendorf, Vice President of Sales and Marketing for New River. "Frankly, everyone was blown away," Mr. Mettendorf said. "Not only is this finish revolutionary in the U.S. market, it's incredibly beautiful as well. We had to do very little selling... it really spoke for itself. Dealers who never considered us for more than a few rocking chairs are giving us multiple slots on their floor! This product will give us immediate importance and access to retailers who cater to upscale consumers..."
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NORFOLK, VA - At Pre-Market in July, New River will introduce RÊVE, a finish that offers superior weather protection and durability. Like all finishes on New River's Brazilian Cherry furniture, "RÊVE" is weather resistant, yet it adds another dimension, making the wood virtually impervious to any outdoor elements, including insects, parasites and extreme temperature changes. And, as an added bonus, RÊVE's custom-applied finish produces a deep, rich, upscale look... available in mocha, which resembles walnut, or honey...
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Norfolk, VA - Venice, New River's newest collection, offers an elegant yet contemporary design and tremendous functionality with built-in comfort. Hand-crafted so that the contoured seat and back conform to the body, the Venice collection is made from 100% Brazilian Cherry...
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